Emily Merrell  00:00

Hey, my name is Emily Merrell. I’m a taco loving people connector, and I’m obsessed with playing the name game and all things networking. I’m the founder of second degree society, a female focused networking community, as well as a business coach for female business owners, passionate about bringing their business to the next level with the help of events, community and connections. I crave deep conversations and am continuously curious to see what makes people tick, and I’m invested in uncovering their stories with some life lessons along the way. This podcast is aimed to inspire and educate as you tackle your busy day. So join the conversation and tune in for the second degree podcast. I’m your host, Emily, and today I’m so excited to be having a wonderful conversation with my dear friend Molly Godfrey. She is, gosh, she is like a LinkedIn savant. I think we can still say the word savant, right? That’s not canceled. That’s not a word that’s been removed from our from our vocabulary, but she is also the co founder of build impact convert. So Molly, welcome to today’s show.

 

Molly Godfrey  01:11

Thank you so much for having me. I’m excited. Yeah, I

 

Emily Merrell  01:14

think I’ve now known you officially since at least 2019 Totally, yeah, right, remember the holiday party in New York City? Yeah? I

 

Molly Godfrey  01:26

went, yeah. I went to one other event, and then I met you a couple months later

 

Emily Merrell  01:30

in 20 I think you may have gone to one in LA and then New York potentially.

 

Molly Godfrey  01:34

No, I met, I met one of your ambassadors. It was, it was that, like a it

 

Emily Merrell  01:41

was in Midtown. It was a just two, like, standard meet people, matches to them. So funny. There’s my favorite thing in the entire world is I’ve been in like, very bizarre places before, like Bella bridesmaid, for example, I remember being there getting bridesmaids dresses for our wedding, and there was a gal who was like, Oh, I went to your event in 2014 and I’m like, what, what? And it’s just crazy. Like, the catalog sometimes, of what, who you remember, who you don’t. And then once you for me, at least when I see the face, and like, can place the event, I can, like, paint that picture of where the person was sitting, what they were wearing, what they were eating, what we talked about. I just need that

 

Molly Godfrey  02:21

reference point. Totally, totally there. You had a linen store. We were doing events that for a while, the sheet store. Oh, parachute, yeah, uh huh,

 

Emily Merrell  02:33

yeah. A lot of those I have. I have a good amount of parachute home stuff in my home too. That’s probably like, the worst thing about having events in stores is then I feel compelled to do some sampling and purchasing of the product. So I can say I have worn a lot of brands. Yeah, which is good. Have to shout out to the parachute. Though I love their robe. They have, like, a wonderful, wonderful robe. I have one upstairs and downstairs. I’ll take showers in both and and then I have the duvet. It’s like a good linen duvet.

 

Molly Godfrey  03:09

Love it. Way to go. Yeah, I

 

Emily Merrell  03:10

know, yeah. Way to go. Parachute. ROI on me. Well, so Molly, I to give us a little background of, first off, where are you calling in from? And, who are you? Who is this? Molly Godfrey,

 

Molly Godfrey  03:24

yes. So I’m in New York City. I just moved into a new place in Midtown. So was former Brooklyn gal. Now I’m checking out Manhattan. I lived all over there. I’ve lived in LA Miami. I traveled abroad for a year right after the pandemic, Boston, briefly for undergrad. So here for now, but I run a LinkedIn growth agency. It’s been a squiggly line getting here. My background is actually in corporate finance. You know, the family wanted me to go down that road, but it was not the path for me. But I gave it an honest shot. I made it, you know, to my late 20s, doing that, gone to the personal development world, started a business to find my purpose as one does. Had to learn how to market as one does. And had a lot of success on LinkedIn, and people just were like, What are you doing on there? So it really just organically, kind of went from one thing to the next.

 

Emily Merrell  04:25

Can I ask, what was your gateway personal development, like gateway drug, Gateway development offering, I guess, or something that got you in the door? Oh, you’re gonna laugh. Are you ready? Yeah, well, landmark, so yeah, that tracks. I remember a friend got into landmark like I was maybe 22 or 23 maybe even younger he was. He was drinking the Kool Aid so hard, and tried to bring me to one. And I was like, I’m a hard pass. This. It was also not the right time for me. I was not in that exploration phase, and if it had been four years later, I probably would have, like, tattooed my body with it. It’s just, you know, timing is everything. So how did you get into landmark?

 

Molly Godfrey  05:14

Oh, my goodness. So one of my closest friends at the time her parents met in landmark, so she literally was Amy, sure she’s not a patron. Her parents met in landmarks. She was raised in landmark. She did all their, like, teen programs. So when I met her, literally, she was like, you need to do landmark. And I was like, okay, like, you know, I didn’t dismiss it. And then I went home, I happened to visit family, and I was like, Mom, do you know about this landmark thing? And she was like, Oh yeah, I did that in the 90s. She was like,

 

Emily Merrell  05:41

was it Lifespring for her then? Oh, yeah, I

 

Molly Godfrey  05:44

had a different name, maybe. Yeah. My

 

Emily Merrell  05:46

mom did Lifespring. There was when we would, like, go to the graduation and everything,

 

Molly Godfrey  05:50

yeah, but she ended up needing one of her best friends. She was like, listen, it’s kind of culty they might she was like, just have good boundaries. She’s like, I think it could be really interesting. I met Marilyn, her good friend. She’s like, go for it. And I was like, so my mom helped, and then I learned, like, wow, it’s very divisive community. People have a lot of opinions about landmark. It’s so

 

Emily Merrell  06:11

funny, but it is, it is like a good, like, tasting menu, of like, opening your eye to what personal development can or could look like. Did you ever see the TV show The vow on HBO? I

 

Molly Godfrey  06:26

did. Yeah, I watched like, two episodes. It was kind of intense. Do we all know I’m watching

 

Emily Merrell  06:31

it with my husband, or I watched it with my husband, and he’s like, after the first episode, he looks at me and he’s like, you totally would have joined this cool like, absolutely looks so up my alley, so and I think, and we could even, God, this could be a whole separate episode about, like, personal development in the world. The word cult, I feel like, can be tossed around really flippantly,

 

Molly Godfrey  06:56

totally Well, they say the best you can learn the best marketing from cult leaders, because it’s all like, it’s kind of the same formula, charismatic leader. They’re pitching to a vulnerable crowd. They have something you want, like, it’s all mark. They’re just very good marketers.

 

Emily Merrell  07:18

If you’d leverage that marketing for Coca Cola, how different your life would have been. Yeah, I admire that sounds. This is gonna sound weird, like I admire the marketing tactics around a good the dedication to it too. Like you have to really have follow through.

 

Molly Godfrey  07:34

Oh, totally. Oh, yeah, the loyalty that gets. I mean, some people, this is a whole other episode, but yeah, some people you know, stay with stay with these groups till the end, legit

 

Emily Merrell  07:51

and on, today’s special cult breaking down cold episode. No, in a completely different direction. Okay, so land right landmarks. Your your like, Gateway personal development. You are this corporate finance professional. And then one was the moment that you were like, I need to, I need to do a shift, or I need to make this transition into something else. Yeah, I

 

Molly Godfrey  08:12

remember the exact moment I had. It’s like, halfway through the year. I was, like, crushing my sales goal. So we developed this very specific financial technology that I helped sell. I would get deals for would have to pitch to the analyst and then sell the technology anyway. I was crushing it, and it was halfway through the year, and I had already hit a million dollars in funded revenue for the company. And so, you know, all these emails went out, I was now going to get this award, and I was walking to the water cooler from my little desk, and I was like, Wait a minute. Are you saying that I made this company a million dollars? I could make myself a million dollars. And it just like I had this spiritual awakening. And I was like, I gotta get out of here. I need to make a million dollars for myself. So, like, it just quickly unraveled after that. And I, yeah, I just was like, I gotta do, I gotta, I gotta take these skills and build something for myself.

 

Emily Merrell  09:15

Wow, that is a very powerful realization to make where you’re like, I am selling, and I am Hawking something I don’t even believe in, or maybe you did, but for for someone else, on behalf of someone else, versus imagine you could create a product or an offering that could transform people’s lives and also

 

Molly Godfrey  09:35

transform your bank account. Oh, so it was a big it’s a big shift, and you know, from that moment. So that was 2017 it would be, like, two and a half years until I really started my first business and took entrepreneurship seriously. But, yeah, I’ll never forget. I remember the exact moment I walked up from my desk and I was like, Wait a minute. Million dollars, you

 

Emily Merrell  09:57

like, turned to your desk, mate, you’re like, do you know i. I could make a million dollars. Keep going, just keep playing the game. It’s yeah, that is such a fun recognition when it’s kind of like this full body seizure I think that a lot of us have when we decide, when our bodies know we need to be entrepreneurs before our minds can catch up with it. So when I first was in your graces, you were the Queen, Like, legitimately, the queen of dating. And this is the pandemic, y’all or more, in the pandemic where Molly was, like, launching and relaunching and creating and capital, and I was going to say capitalizing on people at home, but capitalizing on people who also wanted to really invest in themselves, specifically in their love life. So talk me through the dating journey, like, why was that important to you, and how that that business with birth?

 

Molly Godfrey  11:01

Yeah, well, it was very personal. So as I just shared, I did very well in corporate. Had everything I wanted. You know, professionally was successful, but dating, I just I was super burnt out from working all the time. I just didn’t have good communication skills. I mean, granted, it was my mid 20s, so I can give myself a little bit of a version slip, but I just really, I really struggled in dating. So when I did start my personal development journey, it was the area that I was most gravitated towards. So, you know, gender dynamics, sensuality, intimacy. It just like was my own passion project. And it worked. You know, I went from being super single, burnt out, really struggling and dating, to totally falling in love as a result of this, these frameworks and this, this coaching that I had received. So to be totally honest, when I started my coaching business, it was just very general life coaching. It was like women’s confidence, women’s empowerment, women’s, you know, feel more fulfilled in your life. It wasn’t a dating business at all. I had those skills, but it wasn’t a dating business. But I was a getting a lot of clients from New York City, and they were all struggling and dating. And I was like, wait a minute, I happen to be very interested in this, and you’re all struggling in it. Let me, like, start to develop some frameworks to help you in dating so my, my, it’s a good business lesson. My audience informed what they wanted, what they needed. So then it just very organically became a dating coaching and I was like, All right, I’ll start a dating coaching business. And then, you know, you had Rachel come in end of 2020. Hired her. She did all my branding to be a dating coach.

 

Emily Merrell  12:41

So yeah, and you did such a great job of of going viral for your dating coach. One of the things that I remember you were doing at the time, and I’m curious if you’re still doing this, was you were writing on medium, yeah, right, like every day. Oh

 

Molly Godfrey  12:55

my gosh, I loved it, yeah, I was, I was back. So that was 2020, yeah, back then, blogging was way more of a thing than it, than it is. Now that that platform, they got a new CEO, and it’s not as popular anymore. But yeah, I was creating long form like advice blogs, so how to get vulnerable on a date, how to ask her what you want. And they were super popular because you know what people really struggle with. So I was teaching myself marketing and how to, how to put people in with the headlines and tell a story that would lead to some value content. So, yeah, I was a huge blogger for like, pretty solid two years on medium, yeah,

 

Emily Merrell  13:31

yeah. And it led to a lot of virality. And virality, however you say that word in terms of, like, getting recognized on big media outlets. And you know, you being an expert in this field as a dating coach, being able to say your hot take on certain things, which was so cool.

 

Molly Godfrey  13:51

Totally, yeah, no, I lucked out. So I will say the trick with going viral is, like, you’re also going to publish a lot of things that no one ever sees. So I had a lot of blogs that like no one ever read, but I got lucky about six months in maybe nine months, and finally, one of them took off, and I was like, Oh my gosh, this is going live. I was a breakup blog. I was like, Oh my gosh. So I wasn’t expecting it, but I did it, like, within an hour, I had 1000 likes. And I was like, so yeah,

 

Emily Merrell  14:22

and so at this time, when you were not only you built this group program. So just to recap, you started off general coaching, realized a lot of the same pain points of your clients were dating in relationships, pivoted into a group offering. You’re being consistent on a medium. You’re blogging every single day long form content. You’re seeing traction with that. At what moment did you start kind of testing the water with LinkedIn? Yeah,

 

Molly Godfrey  14:50

yeah. So from the blogs, every once in a while, I would take one of the blog links and I would post them on LinkedIn, and I got coffee with a college friend. In Boston, summer of 2021, and she was like, I love what you’re putting on LinkedIn. And I was like, what? She was like, yeah. Like, everyone see you put and I was like, you see that? Like I was so. I was like, You see those random links I’m putting up there? Yeah. And I was like, this is someone I hadn’t spoken to in years. I was like, oh, I need to take LinkedIn more seriously. And actually, also Phil in your community, right around, like, the same exact time I was at a workshop, one of your workshops with him, and he was like, why are you on LinkedIn? And I was like, That is funny. Someone just told me, she seemed so it was summer 2021 I was like, All right, let me, let me try this out. So I dug right in. I took a LinkedIn course, I joined a LinkedIn community, which is how I met my now co founder, and I just, and it really, I have to say, it really worked. Like, within the first 40 days, I had sold two high ticket coaching programs, and I was like, Oh my God, what’s happening. So it was very like, life changing money very quickly.

 

Emily Merrell  15:56

And so you’re, you’re seeing that LinkedIn is now a place like a marketing channel where you can leverage your cult like status. Sorry, I have to pull it back to a cult. No, so you’re able to leverage like this topic that is, it’s dating, and you’re aiming to sell to high achieving women and corporate professionals, I imagine, who are struggling, who have it all, have all the the shiny toys and whatnot, but are lacking the thing that they probably want that most, the most in their life at that moment, is love. And so the conversion made sense for you, right? Oh, totally a it was just

 

Molly Godfrey  16:33

like, go where your audience is, like, if you’re attracting even any sort of ex corporate person, like, even if they’re not that same job, like, if they’ve ever worked in the corporate setting, they have a LinkedIn account, and they’re used to scrolling it. So I was just like showing up with a microphone to a sea of literally all of my ideal clients. And so

 

Emily Merrell  16:52

it really worked. And how what was your strategy in terms of selling to them? How often were you posting? What was the content you were posting, were you DMing them?

 

Molly Godfrey  17:03

Yeah, I don’t. I don’t do nearly as much of this today, but what I would do is I would spend an hour commenting another so funny, I spent an hour commenting on other people’s stuff. So I was just like, trying to make friends. I was just like, literally commenting on it for an hour, and then I would post my post, and then I would wait for the comments to come in, but I was doing so much networking in the beginning. You don’t like this, a lot to do, but the strategy was just taking my blogs, condensing them into shorter posts, and I was just teaching. I was literally just, like, giving away my best tips. So I really changed my mindset of just like, I’m going to give away a ton of free info, because that’s what the community I was in taught. That’s what they recommended. So I was just like, teaching a ton networking like crazy on this was just making all these LinkedIn friends kind of silly to look back on. So I was on there a ton, and I just started to build all this momentum. My content was getting seen. Now I go on there for like, 15 or 20 minutes, I try and network and make friends, but I had a lot of time. Then

 

Emily Merrell  18:08

I think about much money and time we had during the pandemic. Where did it go? Yeah, okay, so I love that. So you were going in, you were you’re being consistent. And I think a theme that we should definitely pull out of here is both with your medium, with with everything that you’ve done with whatever platform it is that you’ve committed to, you’ve been really consistent in terms of your posting. You’re not a ray and sprayer, like where you just show up for a day and then ghost for a bit,

 

Molly Godfrey  18:40

totally, totally. And what’s interesting is I’ve since pivoted businesses so and I now do something totally different. But what’s interesting is a lot of either my ex dating clients or people that were following my dating work are hiring us for this business because it’s they’re just following my my brand and my journey. So there’s so much value to just having a long term presence

 

Emily Merrell  19:01

somewhere, completely agree. So now fast forward. You reach the end of your dating bandwidth, probably, or

 

19:11

Yeah?

 

Emily Merrell  19:12

What happened? Yeah. What happened there? Tell us there.

 

Molly Godfrey  19:15

You’re into human design, right? Yeah. So I got a human does. I’m a manifesting generator. Got a human design reading shout out for you, Ruben. And she was just like, you’re supposed to do a lot of things. She’s like, You got to trust that. Like, when the first thing has run its course, you have to let it go, and you have to let yourself pursue something new. And I was like, Oh my gosh. And she’s like, You will know she’s because I wasn’t quite there yet. I got a reading with her end of 2020, like, mid 2022, and I wasn’t there yet. But I was like, Okay, this is good to know. And I just like, I could feel it coming. I was like, Oh, she told me, like, I gotta, I gotta be able to pivot. So there was that part. And then there was also, just like, I think I had reached. I. Like, the level of growth I was going to have in that position. And I was like, I want to, I want new skill sets. I want to challenge myself. And so this business is activating the second business is activating a whole different part of my brain that that other business wasn’t. So it’s so fun to just, like, have those neurons firing, you know, on a daily basis. But also, you know, I think if I were ever to pick back up dating coaching, I want to do more training to be able to, like, you know, I think we, I think a lot happened to us in the pandemic, and so there’s just a lot of really deep, real things that people were dealing with that I, you know, felt was way more equipped for therapists that I wanted more training to be able to hold and I just got honest about that. I was like, You know what? I want to pivot, and I think I need more training to really hold people through these deeper experiences.

 

Emily Merrell  20:49

And I think what you were holding people through was a lot like it was a lot emotionally too, because people are pinning that they want love, and if they don’t get love by doing X, Y and Z, like, that’s a hard one to see. Show an ROI on in in one way or another. Like, business coaching, you can be like, I’m going to help you do X, Y or Z, or LinkedIn coaching, you’re going to get more views. So it’s that’s a hard one to measure. I think

 

Molly Godfrey  21:17

dating coaching totally and, you know, everyone’s outcome was different, like four or maybe more. Four of my clients got married last year, which is not one on two of them, one or maybe more also are getting married this year. But yeah, everyone’s outcome and, you know, some of them just wanted to start dating again, some of them wanted to meet someone. So everyone’s desired outcome was a little bit different. But I also, I did, I did feel a lot of pressure, and it’s like, ah, you know, it just it felt good to take a break from that. And I do still have some coaching clients, but there’s definitely a different part of my brand that gets used in this business that wasn’t being accessed in the other business. Totally.

 

Emily Merrell  21:56

I can, I can imagine and empathize and understand that completely. So then now walk us through this agency. So what? What is it? How does it work? And then I would love to hear some of your favorite LinkedIn strategies or tips. Yeah, yeah.

 

Molly Godfrey  22:14

So someone would hire us or come into our world because they know their decision maker, or they know LinkedIn is the social media platform they should be on or they feel most comfortable on. So we work with a lot of other marketing agencies, because they get marketing and LinkedIn is often kind of the last place they have ventured into. We work with a lot of coaches, a lot of consultants, and really, I would say our expertise is in content strategy. So we will help you really isolate all of your life experience into compelling pieces of content that influence your audience closer to hiring you. So we do a mix of certainly marketing and visibility messaging, but also sales messaging. So how to sell people through your content, how to convert them. Most people are only doing marketing. We’re really good at also helping you convert your audience. So I would say content strategy is our, you know, bread and butter. Bread and butter, yeah, but we also know a lot about LinkedIn profile, so the specific messaging that you should have in certain places, people overlook their profile, and it’s like, you gotta optimize that, because people are gonna bounce out and not hire you.

 

Emily Merrell  23:21

And it’s been so incredible. I mean, talking to clients about LinkedIn is so fascinating, because what you even said at the beginning about a friend seeing you, you felt embarrassment, or you’re like, oh my gosh, what are you clicking on? What are you seeing? And I think there is that embarrassment that comes with a lot of people who might have a full time corporate job and then are starting something on the side, and or they left the corporate world, and now they’re doing this, like this entrepreneurial venture, and they feel, for whatever reason, some sort of embarrassment about showing up as this new version of self to these people. Do you have any tips on how to separate that, how to break away from that fear of bully being you, but still talking to your past self and past audience,

 

Molly Godfrey  24:06

totally. That’s a great question. I would say it’s real. Like, don’t you know it’s real? LinkedIn can really be an intimidating place. It’s like so many different parts of your life. So just like, understand that a lot of people feel that way, you’re definitely not alone. If that comes up for you, also, don’t be afraid to, like, reintroduce yourself. Tell your audience like, hey, everyone you know me from this, here’s the lessons I learned from that. This is what I’m doing now, and just like a good old fashioned reintroduction post. But you would be shocked. You would be shocked. We had a client recently, she was a recruiter pivot into pivot into coaching, and someone hired so she was posting on LinkedIn. Someone hired her that she had interviewed 10 years ago now, was seeing her LinkedIn content, bought her course now in her world, probably going to sign up for coaching at some point. So you never. Like, do not underestimate the power of your network, how much people really want to hear from you and how much they’re supporting you. LinkedIn is probably one of the more supportive platforms, versus all the trolls on troll and bots on Tiktok and Instagram. So yeah, I

 

Emily Merrell  25:14

don’t think I’ve ever seen Knock on wood anyone trolled on LinkedIn. Like, it feels like, feels more corporate and, like, more respectful in that way where Instagram, it’s like, user 3742, hiding behind their you suck. Yeah, you suck. This is stupid. This post is dumb. Reported spam. You’re like, Oh, cool. I am now talking. I feel like, Since Your face is being represented and that there’s, like, an individual tied to it, it’s harder. You can have disagreements on LinkedIn, but it’s not crappy, typically, not immature behavior. Well, I’m curious, for someone that’s listening and they’re like, Oh God, I have a LinkedIn profile, but I don’t do anything with it. What I love? A good homework assignment. What homework assignment should we give our listeners? Yes,

 

Ariel Hoffman  26:04

I would.

 

Molly Godfrey  26:07

I would. I would sit down and really think about like, Okay, if I want to start showing up on LinkedIn, What? What? What’s the outcome? Do I want to just make new connections? Do I want to be getting sales? Do I want to be getting booked because, because the outcome is what’s going to inform the actions you want to take. So I would, you know, get clear about that. But I would also say, you know, update, see if any of your past experiences are even, like, still relevant. Like, there’s a lot of past things I’ve done that I don’t have on my LinkedIn because it’s like, this is not relevant, so clean it up. Make sure it feels relevant. I would reorder your skills so there’s a whole skills section. So reorder your skills, have your most again, relevant skills up top. I would, you know, pay attention to your banner image. If it’s just like a stock photo, like either brand it. You can put, like, your name and your company name. You can ask a thought provoking question. You can put, you know, you can design it in Canva. So the banner image a lot of people neglect. It’s like, that’s a whole big piece of real estate proportionally on your LinkedIn profile, if your headline is just something like, you know, founder at so and so, you know, who do you work with? Who are you helping? What are the results you’ve gotten recently? How many clients have you worked with? So put some data, put some stats in your headline. What else your featured section? Put the put the appropriate links there. I would also say, just put your first post up. Like, literally, just put your first post up. Those are typically the ones that get tons of engagement. And then think about, like, what’s the sustainable content strategy? Like, okay, maybe once a week is great for you. If you post never maybe twice a week is great for you. Three times a week, what do you want to be known for? Like, what do you want to be known for? What do you want like, when you walk into a conference, I’m going to say, Oh, I love your LinkedIn content. I learned so much about blah, blah, blah from you. Like, what do you want to be known for is also a good thing to reflect on. I’m

 

Emily Merrell  27:56

always so impressed when people remember something I’ve shared on LinkedIn, or, like, I really liked what you said here. I was like, Really, you didn’t like it, or you didn’t engage on the post. So it is, I think, just like a friendly reminder too, just because maybe starting out, it feels like you’re talking to the void, or you don’t get as many likes. And we’re so trained in conditions that likes are the only way that we’re like, shown to be good or shown to be valued. Well, people might be embarrassed to like something, or they might feel some sort of sort of self conscious to engage in a post they might still be lurking.

 

Molly Godfrey  28:34

Yes, know that, like the people that hire you, are likely never going to engage on your content. It’s so bizarre, so bizarre.

 

Emily Merrell  28:42

I mean, I feel that way whenever I there’s an Instagram post and they’re like, comment like, money making, I’m not going to comment money making.

 

28:51

Totally, totally

 

Emily Merrell  28:53

like, I’ll DM you privately and ask for it. But like, there’s shame sometimes for asking for help, so know that people can be watching, yeah, yep, yep, good

 

29:06

job. I love it. Well,

 

Emily Merrell  29:08

how can people find out more about working with you and what what those

 

Molly Godfrey  29:13

next steps look like? Yeah, great question. Find me on LinkedIn, obviously. Molly Godfrey, it should say LinkedIn coach for founders and leaders. Have a little blue icon of my photo. Also, our website is super easy. Build, impact, convert.com We’ve got a newsletter, we’ve got a quiz, we’ve got a blog. Check us out. We’ve got a ton of stuff on there, but we’re really active. We try and give away a lot of strategy tips three to four times a week. So find us on there, not super active on the other socials, so it’s probably the best place to find us.

 

Emily Merrell  29:49

I love it, yeah, connect with her there. I’m curious, do you get hit up with all the spammers too in your LinkedIn DMS? Oddly,

 

Molly Godfrey  29:59

not as many as you. Think, I think, I guess they stay away from me. Really,

 

Emily Merrell  30:04

an appointment setter sent to me every single day, basically, like, do you want 50 appointments set by the end of the day? Like, No, sure, but no. So I’m curious. On that one I did, there

 

Molly Godfrey  30:19

was a period where I was getting a lot. What I do is I just respond to them and I just say, No, thank you. Not interested. And I think energetically, that just keeps them away. I think if you ignore them and pile up, not that that’s what you do, but I do, yeah,

 

Emily Merrell  30:31

absolutely ignore. There’s like 190 like, waited to be wait to be requested.

 

Molly Godfrey  30:38

Oh yeah, just start saying, No. I don’t know why, but they’ve seemed to go away once. I just got more honest,

 

Emily Merrell  30:44

there’s, there’s some people on LinkedIn, and I think they have, like, LinkedIn programs that they’re, they’re like, automatically sending things over and over again, as you’ve probably seen, which could be in like, our point two episode or 2.0 episode. But there’s, like, a woman to, like, connect and then follow up the next day, and then be like, I don’t mean to be bothering you. And then the more that people do that, I’m like, I’m never gonna respond to you. You are giving me an Ick. And I just feel like you’re trying to get something out of me and not create like, organic relationships.

 

Molly Godfrey  31:18

I mean, that will work one out of 1000 it will work one out of 1000 people, but you will make that 999 other people

 

Emily Merrell  31:28

agree. I completely agree. Well, Molly, before we leave, I’ve got some six fast questions for you. We’re gonna switch gears. Okay, deep breath. So my first question for you is, tell us an unknown fun fact about Molly Godfrey.

 

Ariel Hoffman  31:45

Un fun fact.

 

Molly Godfrey  31:49

In college, I had a painting business, and so I would go to door, go door to door at my friends, but my friends and I would sell house painting, and we made a lot of money doing that freshman year of college. Yeah, look

 

Emily Merrell  32:00

at this entrepreneurial spirit. It’s deep inside view. Yeah,

 

Molly Godfrey  32:04

good business,

 

Emily Merrell  32:05

great business. Yeah, I would hire you. I need some painting. Who would be a dream person to be connected with.

 

Ariel Hoffman  32:15

Oh, man,

 

Molly Godfrey  32:18

I wish I could go ahead. Oh, you don’t want to. Would love to meet. She’s a little bit niche, but Cody Sanchez. She’s big in the business acquisition space. She she’s got really cool content. Check her out. She’s

 

Emily Merrell  32:33

Okay, interesting. That one before I left that What show are you currently watching? I am rewatching Sex and the City. Isn’t it wild to watch as an adult,

 

Molly Godfrey  32:46

how much they smoked? Oh, it’s it’s a timeless i Everyone should rewatch that.

 

Emily Merrell  32:52

But then also, like the toxic behaviors they have, and like the childish behaviors, and there’s so many, like the savior complex. There’s a there’s a lot of nuances. And I used to think they were, like old witches when I was high school. I’m like, Oh, those old ladies, they’re younger than I am. Like, that’s, that’s sad,

 

Molly Godfrey  33:12

yeah, so I’m rewatching that. Yeah, that’s a good one.

 

Emily Merrell  33:15

Um, what book are you reading?

 

Molly Godfrey  33:18

Oh, I think 10x is about easier than 2x we heard that

 

Emily Merrell  33:22

did. Don tell you to read it. She did, yeah, yep, yep, I’m reading it too. She is said, sending it to everyone or telling everyone what is your favorite or most used emoji, the eyeballs, eyeballs like that one, the lurker. And then what permission Do you want to give our listeners today? Oh, I

 

Molly Godfrey  33:45

love that. What permission? Share your story. Share your story. People need to hear it. People will feel less alone in the world. So put some put a piece of content out there. Share your story. Give hope. We need it right now. It’s a tough time out there. I love that. Well,

 

Emily Merrell  34:05

Molly, thank you, as always, for giving so generously and showing up for our community today.

 

Molly Godfrey  34:11

Thank you for having me. This was a lot of fun. Yeah, long overdue, long overdue.

 

Emily Merrell  34:15

And listeners, if you’d like today’s episode, go connect with Molly on LinkedIn. Learn from her. You will not be disappointed. She is incredible, and we will see you the next time on the second degree. Have a great day, everyone. You.