5 Steps to Achieve a Successful Brand Collaboration
There is nothing more satisfying than growing brand awareness and getting in front of a new audience. While typically brand collaborations are unpaid, there are huge advantages with partnering with like minded brands to create brand awareness, client acquisition and buzz for your brand. Some historic brand collaborations have happened between Doritos and Taco Bell in the creation of the Doritos Loco Taco or Spotify and Starbucks. Coming up with the right brand collaboration is a fun creative process that reaps a lot of benefits.