Digital Event: Meta Ads 101 with Meghan Hardy

Event Title: Second Degrees Society Digital Event: Meta Ads 101 with Meghan Hardy

What’s Happening?

Sure, Meta Ads are easy to set up.

But it takes strategy to run them well.

And that strategy starts with understanding the basics of the platform.

If you’re struggling to understand ad performance, not sure the agency you hired is doing a great job with your ads, or have a small budget and just aren’t sure where to start, this Meta Ads 101 session is for you.

Here’s what we’ll cover:

  • Cost structure – how and what you’ll pay for ads
  • Campaign objectives & optimization
  • Campaign types (with a light touch on targeting)
  • Scrappy ad creative

And that’s just the first half – we’ll use the second half answer your questions.

Curated Matches:  Before the programming aspect of the event, each guest will engage in two curated 15-minute connections, handpicked just for them, based on bios submitted pre-event via this form: or email with a copy.

Tuesday, April 23rd, 2024
9:00-10:30 am PST / 12:00-1:30pm EST

Where: Via Zoom, Link sent the morning of the event

Cost: FREE for Second Degrees Society members

About Meghan:

Meghan Hardy is a fractional head of marketing and growth advisor who helps female-forward consumer brands stop throwing spaghetti at the wall and unlock sustainable ecommerce growth.

She’s been in the ecommerce space for nearly 20 years, working with scrappy startups, Fortune 50s, and everything in between. Her experience spans a variety of categories, including beauty, health & wellness, food & beverage, apparel, home goods, consumer tech, and subscription services.

In addition to her client work, Meghan loves teaching. She is a course developer and instructor for the University of Washington’s Digital Marketing Certificate program, and also teaches masterclasses on Meta Ads strategy, marketing performance management, and more geared towards early-stage founders, small business owners, and brand marketers who want to add growth to their toolkit.


Cancellation Policy: We have a 12-hour cancellation policy for our events. Please log in to your Second Degrees Society account to cancel your attendance. For members, please note that a no-show or cancellation (less than 12 hours before an event) will result in being charged a $12 fee. Remember, last-minute cancellations affect the people you’re matched with – we appreciate your cooperation to ensure everyone has the best experience possible!

Tuesday, April 23, 2024
9:00 am PST / 12:00 pm EST


Meghan Hardy
six degrees society

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