How to Personalize a Marketing Email to make your reader feel important

How To Personalize a Marketing Email

How can you make your emails memorable in the minds of your audience? The answer lies in the way you personalize a marketing email in your business.

Making your emails look and sound personal is the best way to make your brand stand out. Recipients read this email with the impression that the messages sent were specifically written to them. 

Your subscribers are motivated to engage with your messages. Their actions result in a tremendous increase in the open rates and click-through rates of such emails. Traffic is driven to your websites which brings about more sales and business.

This post will discuss practical ways to provide a personalized marketing experience for those on your email list.

Use names to get personal

It is common practice to start your emails with a name. Have you tried infusing names in different parts of the email body? Doing so adds a nice personal touch to your newsletter and makes your reader feel important. She feels comfortable with your brand and will always love to hear from you.

Track Buyer Behavior: Personalize a Marketing Email

Personalization does not stop at saying, “Hi Jane!” Taking advantage of customers’ behavior when they visit your websites is a massive step to personalizing your marketing efforts.

You can send trigger-based emails to your customers whenever they perform an action.

For instance, if a customer surfing through your website leaves with items in the shopping cart—you can set up emails called abandoned cart emails to remind the customer of his abandoned purchases.

Sending such emails work best when the actions are fresh in the customer’s mind. Increasing the likelihood of the customer responding positively in completing his purchase. 

How to do follow-up messages

Many businesses lose many potential business deals because they fail to follow up on their prospects. Customers who are swayed easily at first contact make the ideal customers for many businesses. 

You are leaving a ton of money on the table if you don’t know how to do follow-up messages on unresponsive clients. In many situations, these silent customers are waiting for a future time to do business with you. 

How to write a follow-up email

If you have a list of email addresses and would like to send a follow-up email … what do you write?

First, start with information about your last email or the last time you spoke or met. Such a reminder will jog your contact’s memory to continue from where you left.

Without mincing words, tell them why you are reaching out. Be direct and give details of your last interaction. Tell them exactly what the deal is and if they are still available to work with you or grab an offer from you.

End the email on an exciting note about how you look forward to hearing from them. Wait and expect a reply or action, depending on the nature of your interaction. 

If you want to know more about more ways to personalize your email marketing efforts, you will find a wealth of information on Six Degree Society blog section.