November 22, 2021
How to Promote Yourself Without Being Salesy
By Six Degrees Society
How do you convince someone to buy what you’re selling? As a business coach, I hear my incredibly ambitious clients cower at the idea of self promotion and selling their product.
I’ve heard “who would pay that for what I’m selling?” or “my clients do n’t have that money”. Any and every objection under the sun, I’ve heard it said before. I’ve also heard them come back to me and say “you were right” but that’s a whole different story.
The story I want to tell you today that it’s possible to sell without really selling.
Build trust First:
It’s important to give before you sell. You want people to trust you and your authority before they invest in your product or service. It could be through social media, newsletters, networking or discovery calls.
Believe in your offering:
It’s not selling when you believe in your offering and what you’re putting out in the world. Think of it more like an invitation to join you in your offering versus selling or convincing someone to do something. For example, you would invite a friend to a concert. It’s their choice if they want to go and pay for the tickets– you just let them know the concert is happening. That’s what I think about when selling. You’re doing your potential clients a disservice but not telling them that you exist. Don’t forget to expand your influence and impact.
Know that No Doesn’t Mean Forever:
Telling someone about your offer and having them say “not interested” doesn’t mean it’s a no forever. It’s important to take those no’s and continue nurturing and supporting that person, since a no now might be a yes later on.
There you have it! Selling without really selling is all about relationship building, it’s about cultivating those relationships LONG before you actually sell them.
