Are you ready for your more?

You're Made for More, 2025 is Your Year

Introducing the Made for More Mastermind, a curated community of high-achieving women business owners seeking to unlock doors, find their unique foothold in the marketplace*, and amplify their impact through connection and collaboration.

meet your people

define your community

be held accountable

Been there done that got the t-shirt... and it's just not cutting it anymore? You're not ungrateful...

You're just made for more

You’re just made for more and need a group of likeminded, high-achieving women to help you shepherd that expansion to life.
Let’s call a spade a spade here, friend…
You’re bloody brilliant / you. are. awesome. You’ve created a business that is impacting the lives of so many and it was born from YOU.
Yet… While you love the value and impact you’ve created, have you ever felt like there was something missing?
Something more that needed to come to life… but unsure how and when?
It might be adding in a layer of coaching or consulting or creating a new offering– but you aren’t quite sure where to find the through line that fulfills you, supports them, and doesn’t dismantle everything you’ve already built. And you sure as heck don’t know who to ask to help you.

It doesn't have to be that way....

Put your finger down if

Stuck trying to bring a new idea to life - needing not only a sounding board for all of your ideas, but connections that open doors like a fast pass to success
A desire for a space where you can openly (and safely) discuss your business and life challenges with experienced business owners who have conquered similar hurdles and absolutely GET IT
Exhausted by being the voice of reason for everyone else, but lack that voice or person for yourself*
*If you’ve ever said, “I can do it for others, but I struggle to do it for myself. I need a ‘me’ for ‘me’!”... then this is the room for you!

Even More Support 🥂

Accountability👯‍♀️

Monthly 90 min Co-working sessions to do the damn thing(s) with accountability
Plus monthly curated accountability buddies

Peer Support✨

2x Monthly Hot Seat Sessions to get tailored feedback.
1x business growth training session with Q+A.

Dedicated HW📚

Dedicated and tailored HW to keep you on track of your goals
Monthly book club
On-going slack access.

1:1 Coaching 😍

6 x 60 minute 1:1 coaching sessions with Em to ideate, build and get the “more” you need to fall (back) in love with your business

And that's just the tip of the iceberg 🤩

What our clients are saying

Transformations, Accountability, Community

"I feel so honored to have been a part of Emily's Mastermind series. She has not only helped me identify a clear path to improve my business and personal growth, but she offers consistent support and holds you accountable. I have set so many new goals that were never even on my radar and I plan on surpassing them! The other professional women in the group have motivated me to always strive for something greater. They are so impressive and I feel lucky to be a part of such an influential group of wonderful people...all thanks to the networking queen."

Greta Tesalona

Realtor The Agency Denver

"Being part of Emily's masterminds continues to revolutionize how I approach my coaching business. The brilliance of having fellow entrepreneurs to bounce ideas off is invaluable - their suggestions have directly impacted my business. Emily's curated learning program strikes the perfect balance between tangible lessons, mastermind sessions and co-working all pairs with robust accountability. But what truly sets this mastermind apart is the genuine support and encouragement from both Emily and the group members. It's not just a business network; it's a community of driven entrepreneurs helping each other thrive."

Lindsay Yellin

Executive Career Clarity Coach

My business was transformed by Emily Merrell’s coaching last year. Before she stepped in, my tangled intake process was a major roadblock. In addition to streamlining my work, she introduced me to life-changing software. As a result of her guidance, my business has grown by 500%. Aside from accountability and guidance, Emily was a constant confidante, a networker extraordinaire, and the architect of the tools that made my success possible. Hire her! You won’t regret it.

Virginia Balch

Luxury Travel Designer| Travel With Virginia

"Emily creates a positive, supportive, and safe space. Her energy and genuine care for each person really resonates, and I think all of us get that positive energy from her and from each other. I have accomplished more in my business in the last 3 months than I would have if I had been on my own - the motivation and accountability during this busy time of year is HUGE! It's been so wonderful to have the new ideas and collaboration opportunities. I feel so productive and accomplished going into the new year!"

Elizabeth Michelle

Financial Coach

“At the beginning of the Mastermind, I was pretty lost on how to expand my business and take it to the next level. Through the hot seats and 1:1 coaching sessions with Emily, I've found myself thinking like a business owner rather than someone simply completing a job every day. I've learned how to build valuable and simple systems that hold me accountable as a business owner and that help make my business look professional. These systems have also helped me streamline a lot of my offerings and make it easier for my clients to access my resources. Emily's Mastermind has provided me with the tools, confidence, and support system to step into a new phase of business ownership without fear of rejection."

Taylor Sofranko-Sutherland

Founder | Tas Literacy

"So many amazing takeaways from the mastermind! First of all, I am so sad that it’s over but beyond grateful for the work that I accomplished. I’ve worked with other business coach before and no one is like Emily. She’s is a savant. She supportively pushes you out of your comfort zone while encouraging growth in areas that I didn’t even realize needed addressing I registered hoping to find guidance with improving my processes and engagement. And that was about it. My expectations were exceeded and blown out of the water! I am wrapping up the last several months feeling empowered, supported, and reinvigorated. I can’t say enough good things!"

Sara Nudd

Founder | The Mama Co-OP

"I joined the Mastermind group and can truly say that it was one of the most motivating experiences. I learned so many new ways to up-level my business, got clear on my strategy, and formed beautiful connections with the other business owners in the group. Truly recommend taking the leap, you will love every minute of it!."

Victoria Amiya

Intimacy Coach

"This was the best experience. I appreciate the transparency, vulnerability and accountability throughout this program from everyone in the group. I will absolutely do this again. I got the direction and clarity I needed to get my dream of Linda In HR officially off the ground instead of something I was doing quietly on the side for years. I have a full website, starting the trademark process, getting real headshots and building out content. The encouragement and motivation is unparalleled. "

Lindsey Simmons

HR Professional

Here’s your plan to bring you 2025 the best year yet

The First Quarter: (En)Vision + Strategize 🔮

The first quarter we're diving in hard to nailing your vision and strategy for the year, led by Emily. In addition to our co-working, hot-seats you'll be supported with a monthly 60 minute coaching call with Emily.

(En)Vision 2025 + Beyond

Jump into 2025 taking a good look at your current business, what you’re offering and what you want to be offering. Do you still like your offers, how can they be refined? What do you want to sunset or bring to life? We’ll map out a plan of what we want the year to look like.

Up-level Your Systems: Streamline, Automate and Prioritize

Let’s dive into optimizations of your business. From your client on-boarding, your sales process, tools your using (or want to integrate). We’ll make sure that things are streamlined, automated and prioritized so you can spend more time focusing on your visit versus IN your business.

The Price is Right: Pricing + Revenue Review

Let’s talk money, honey. In this section we dive deep into your existing revenue streams and identify money gaps and revenue opportunities. This Is also Inclusive of looking at your workload and current pricing. Is it time for a raise? Are you charging enough? Is your vision scalable? How is your revenue laddering or not?

The Second Quarter: Upgrade + Implement 📈

In the second quarter (while Emily is on maternity leave) Emily passes the torch to Executive Coach Lindsay Yellin who will lead you in hot seats, training sessions with specialized guest coaches and monthly co-working.

Content Creation: Copywriting + Lead Generation

Stuck on creating content? This month’s guest coach will help you re-think everything you know about creating content from how you write your copy to activating your content for lead generation. Learn to love creating content and everything that comes with it.

Pitch Please: Podcasting + PR

Increase your visibility and exposure. Learn how to leverage podcasting and pitch PR to increase credibility, attract ideal clients and show up in the media.

Future Casting: Financial Planning For The Future

Learn how to plan financially for the future. From budgeting to delving into saving as a business owner (hello SEP IRA) and ensuring that your business is on track with elements needed to thrive.

The Third Quarter: Collaborate + Accelerate 🤝🏼

In our last quarter together, Emily is back to lead you on focusing on collaboration and setting up to accelerate the rest of the year.

Fit to Sell: How to Embrace a Sellers Mindset

Up-level your sellers mindset and fall in love with selling. From understanding the structure of a successful sales conversation to looking at your own selling potential.

Going Up: Building Collaborations + Partnerships

Rising tides lift all boats and building collaborations and structuring partnerships do just that. Learn how to think, ask and structure a collaboration and partnership that evolve your business and visibility.

The Last 90: Crafting Your Last Quarter Road Map

How are you going to end the year? It’s time to lock in a strategy and road map to ensure a strong ending to the year.

The Nitty Gritty

In our 80 minute live masterminding sessions each individual will have dedicated time on the hot seat to work through their problem and to strategize an action plan with the group.

6 x 1:1 60 minute sessions with Emily to create a personalized strategy for your business.

Dedicated weekly homework to hold you accountable and keep you on task, and monthly assigned accountability buddies.

Each month we’ll have a monthly 80 minute training and/or Q&A to answer all of your pressing questions led by Emily or an industry expert guest coach.

Each month we’ll have a monthly 90 minute co-working session dedicated to get through your work.

The Fun Details

M-F Slack support and accountability
Monthly Book club book
12 Months of Second Degree Membership (including a podcast interview, a chance to host a SDS event)

Important Dates

We kick off Wednesday, January 22nd at 9am PST/12pm EST
Meeting dates are weekly at the same time
Dates are subject to change*

The Cost

Payment Plan: 10 monthly payments of $860
Pay in Full: 1 payment of $7900 (savings of $700)

Payment Plan

Pay in Full

Hey, I'm Em

Hey, I’m Emily and I’ve been building a community and playing the name game since before I could remember. I started Second Degree Society with the intention to lean into my “more” and have since scaled Second Degree Society into thousands of connections and had the opportunity to partnering with incredible brands like LUNA Bar, Native, The Honey Pot Co, Selfmade and more. I’ve been recognized by Forbes, Create & Cultivate, Brit + Co, Girl Boss, Huffington Post and others. Through my coaching, connections and community I’m passionate about helping others find their “more” and navigate the next steps to get there. I’m Denver based, a boy mom and passionate about tacos, reading and learning new things.

Hey, I'm Lindsay

I am an experienced facilitator, certified coach, “Made for More” mastermind alum and I come from a corporate background of building strong cultures to fuel high-performance teams. I’m passionate about asking deep questions, uncovering people’s special sauce and helping you find alignment in your values and your business. I’m based in the Bay Area and am passionate about coffee culture, my golden retriever and being outside.

What happens in the room

Doors and opportunities unlock for you
That thing you were obsessed with for 9 months will be figured out in 9 minutes
People that get it and are here to share their wisdom to help you achieve it (when your partner, clients, family don’t)
Dedicated time to stop making excuses to not do the thing
High touch support, from your 1:1 coach and group of peers
Watch your business grow

FAQ:

What happens if I can’t make all the sessions?

All of the sessions will be recorded and accessible to watch after the fact.

When is the next program starting?

We kick off 2025

What is a hot seat?

Each participant will have the opportunity to be the focus on the mastermind and other members will provide feedback and brainstorming for their specific challenge.

How do I know if the mastermind is what I need?

If you’re craving community, consistency and accountability look no further. Know that you’ll be in a place where you’ll learn and grow with like minded humans.

When are the sessions?

Launching 2025

Exact dates will be decided by the group

*Schedule subject to change

Terms & Conditions Privacy Policy Refund Policy