Meet Erin Hines Business Architect and Human Design Coach and Founder of Be Darn Good

In the beautiful town of Thousand Oaks, CA, Erin Hines has found a path that blends passion, purpose, and freedom. As a business architect turned human design coach, Erin is on a mission to help CEOs and leaders avoid burnout, reconnect to their true selves, and lead from a place of joy rather than frustration.

A Personal Transformation

Erin’s journey into coaching and human design wasn’t a straight line. She spent years putting others first, burning herself out, and losing sight of what truly mattered to her. The turning point came when she discovered human design, a tool that helped her rediscover who she was and what she wanted out of life.

Her background as a business architect gave her a deep understanding of systems and structures, but she longed for more freedom and to make a deeper impact. By combining her knowledge of business architecture with human design, she created a business that helps leaders align with their true selves, run businesses without sacrificing their health or happiness, and ultimately live life on their own terms.

Helping Others Lead with Joy

For Erin, the most rewarding part of her work is helping her clients reconnect to who they truly are. She believes that leadership doesn’t have to come from a place of stress or frustration—it can come from a space of joy, clarity, and empowerment. She loves seeing her clients make decisions from a place of alignment, rather than reacting out of fear or pressure.

What Gets Erin Out of Bed Every Morning?

For Erin, the endless possibilities of each new day motivate her to jump out of bed. She loves the potential that each day holds and the chance to see how it unfolds—whether it’s through work, personal growth, or just a new experience.

In addition, Erin is committed to self-care. She values the importance of eating well and exercising daily to keep her mind clear and her body energized. She also prioritizes a weekly massage to release tension and give herself a break from the mental busyness of life.

A Favorite Motto to Live By

Erin’s favorite saying is:

“Smile and the world smiles with you.”

This saying, inspired by her grandmother, reminds Erin that she has the power to change her reality with something as simple as a smile. It’s a reminder that our outlook on life can shape our experiences and influence the way we move through the world.

The Importance of Community

For Erin, community is all about supporting each other to succeed. It’s about celebrating wins, learning from each other, and being there when life gets tough. She values the connections she’s built with other entrepreneurs and leaders who lift each other up, offer support, and create a sense of belonging.

Erin’s Favorite Things

• Favorite Book: Loving What Is by Byron Katie—a life-changing read that helped Erin shift her perspective on life and happiness.
• Favorite Self-Care Product: Himalayan Salt Scrub—a skin softening treat that makes her feel refreshed and pampered.
• Travel Essential: A small pillow for naps, because Erin is all about catching those extra moments of rest, whether she’s on a plane or in the car.

The Joy of Ice Cream & Spotify

When Erin’s not coaching or working with clients, she loves indulging in ice cream—any flavor will do! She also finds joy in her Spotify playlist, where music fuels her creativity and mood throughout the day.

Live Unapologetically

Erin’s final piece of advice is simple yet powerful:

“You’ve only got one life, live it unapologetically!”

Her approach to life and business is about embracing what truly brings her joy, being unapologetic about her choices, and helping others do the same.

Learn More About Erin HinesTo learn more about Erin’s work as a human design coach and business architect, visit her website at Darn Good Business Coach and follow her on Instagram at @bedarngood for insights and inspiration on how to align your business with your true self.