How to Find Your Target Audience
About $35 billion is wasted every year by businesses on ads that fail to attract customers. Wondering why? These brands are trying to pitch their offers to everyone. Their failure to identify their target audience leads to dwindling sales and the waste of marketing resources.
If you have a hard time knowing the perfect audience for your business, read on to learn how to identify your target audience and find them. What you learn in this article will shape your marketing efforts and boost your patronage.
What is a target audience?
Your target audience is a group of people who are interested in your business and offers. These customers are dying to get your products and services to satisfy their immediate needs.
Your target audience sees your ads and responds positively by purchasing your offers.
Breakdown your target audience
To have an idea of who your target audience is, ask yourself these questions:
- Who needs my services right now?
- What age group is excited about my brand?
- Will a male or female buyer love my services?
- Where are my ideal buyers located? Will their location affect how they get my products?
- Do they earn enough income to afford my offers?
With these answers, break down your target audience using age, location, interests, education, income, relationship status, gender, needs, and buying concerns.
Find your target audience using Google Analytics
Do you run a blog? Google Analytics provides information about the kind of people engaging with your content. This knowledge reveals to you the type of content to keep churning out to keep them glued to you.
Google Analytics gives more information on which social platforms your current customers follow. Use the data to find other customers with similar interests.
Facebook exposes your audience
If you have a Facebook page, are you using Facebook insights to search for prospects? This free analytics tool supplies the demographic data of the active users of your page. For example, are there more men than women on your page? All discoveries made through this analysis come in handy on what interests to target more in your next campaign.
Twitter tells you more about your audience
The Twitter ads account dashboard shows in detail what your followers are interested in, topics they are crazy about, and other Twitter accounts they follow. Equipped with this information, you know where to go next to get more leads.
Use information from your competitors
Followerwonk from Moz is a free tool to use to spy on your competition’s followers on Twitter. Use hot selling keywords to dig out Twitter profiles. Analyze your competitors’ followers and access all the information you need to draw these prospective leads to your side.
Conclusion
As an entrepreneur, identifying your target audience will help you achieve more sales and generate massive income and ROI. Armed with data, you can tailor your offers and your marketing messages to their profiles.
Knowing how to find them will make it easy to reach them with offers that get favorable buying responses.
Looking for more methods to boost your business? Check out our other posts for more information.
