Golden arches, the swoosh, a bitten apple. These symbols spark a brand name as soon as you visualize the image in your mind, right? Chick-fil-A employees say “my pleasure,” Old Spice commercials feel like fever dreams, and healthy hipsters shop at Trader Joe’s. We have conditioned ideas in our heads of what makes a brand … Read more
By Cheri Jones Every once in a while, something comes along that divides people into those that are for it and those that just don’t get it. Think vegemite, do you love it or hate it? “Law of Attraction” became one of those controversial things in 2006, when a book called The Secret hit bookstores … Read more
By Emily Merrell I’ve never enjoyed my work attire more than I have during Shelter in Place. I’ve really leaned into workout pants and sweatshirts, relishing feeling cozy while working. I was thrilled to be introduced to Devan Nichols of Contour Creative and inspired to up my comfy game with her handstamped hoodies. Next time … Read more
Furthering initial contact with new business opportunities following a networking event is the next important step in building strong business relationships.
By Emily Merrell When I think of a marketing agency, I think of a huge agency on Madison Avenue in NYC. I picture lots of money with little return, along with overwhelming to-do’s and overhauls. It’s also something that is needed when you have hundreds of employees and seven figures in the bank. When I … Read more
Building an office team isn’t only focused on the number of members – the nature of each task is very important as well. Read on to learn more!
By Emily Merrell Building community IRL is hard but building community with like minded moms (who have their hands filled with running after their little guys!) is that much harder. Launched in a pandemic, Stephanie Trzaska found herself craving a community of other moms but didn’t know where to find one in Cleveland – so … Read more
By Emily Merrell Since we’ve been “sheltering in place” for more than two months, I’ve felt overjoyed by this extra time to learn everything – while also working on tasks and projects that have fallen to the bottom of my priority list like writing! If you’ve been struggling with figuring out how to spend your … Read more
By Emily Merrell While I miss hugs more than anything, I am so grateful for the communities that are bringing us together online. All of these communities have their own strength IRL – they’ve done a great job of bringing their communities together through Zoom and other platforms. Morning Magic Collective: For women in wellness … Read more
Wouldn’t it make things complicated? What if something goes wrong and the relationship turns sour? Will you be able to fire him or her if the need arises?
